Days 1–30: validate
Use a small experiment to test product, customer and channel assumptions. List authority and provider checks. Assign an owner and an observable completion condition to every task. Do not commit to incorporation, inventory or advertising on optimism alone; keep missing evidence and spending limits visible.
Days 31–60: controlled setup
Where prerequisites are met, proceed with limited scope. Verify store, payment, order recording and delivery separately. A visible button is not proof of a working flow. Complete privacy and access checks before handling real customer information and obtain consent before sharing a case with a partner.
Days 61–90: review and decide
Review demand, unit economics and operational evidence, separating observations from estimates. Reduce scope or stop the experiment where necessary. Do not sell live group sessions until dates, languages, capacity and a facilitator are confirmed in writing. A roadmap is a planning tool, not an outcome commitment.
Checklist
- Assign task owners
- Verify starting conditions
- Define stop criteria
Working template
Copy the headings into your own working document. Do not enter identity data.
Milestone Owner Dependency Evidence Budget limit Stop/review condition